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Studio Elk
Impact-driven design
Studio Elk is an impact-driven design studio that focuses on creating environmentally-conscious products. They help brands turn sustainability into their greatest advantage and deliver positive impact at scale.
London, United Kingdom
Red Dot
Get to know Studio Elk
Who is Studio Elk?
Founded in 2018 by Tony Elkington, Studio Elk is a design agency that exists to tackle the biggest challenge of our time – the climate crisis. From helping brands understand how to take meaningful steps in sustainability and create more responsible products to accelerating the impacts of climate innovations through design. Our holistic approach looks to go beyond superficial sustainability and dig deep into the products, services and systems that can make a real difference. In the spirit of doing things differently, we don't operate like most studios. For starters, we don't have a studio at all. Instead we're actively building a virtual collective, hand-picking talent from around the world and across disciplines to pitch in when we need them. We find that by working in this way, every project has exactly the right people working on it. It’s early days, but we’re confident we’re onto something!
What inspires you (in design or in life)?
We’re driven by the thriving, regenerative future that we know is possible. That’s the world we strive for each new project – each one seeking to address a problem or explore a possibility. Designers are problem-solvers at heart, so inevitably tackling the biggest problems is what inspires us the most.
What is your design philosophy?
Make the right Thing. Make the Thing right. This mantra underpins our design philosophy and our approach. It encourages us to reflect on why the product should exist and how it can have the greatest positive and least negative impact on people and our planet.
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