Live better. Work smarter.

Smart Design is a strategic design company that helps people live better and work smarter. We launch innovation platforms, redefine customer journeys, and create entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable, and relevant.

New York, New York

Core 77 Design Award

iF

Fast Company Most Innovative Companies

Good Design

IDSA

Spark

Red Dot

Cooper Hewitt National Design Award

Get to know Smart Design

Aim Collection is taking task lighting to a new level. What was the inspiration behind that concept?

In recent days, the lines of where we work, play, relax, and eat have blurred. As a solutions based agency, we set out to design the Aim Collection to provide value within all of these life moments.

How does productivity play into Aim collection?

We spent a significant amount of time researching how people are getting things done and found that productivity is not limited to just a desk space at home. Our collection expands activities to many different locations within your existing space, while providing versatile transitions that serve to increase daily possibilities.

All the lights in the collection considers ergonomics. Can you talk about how you implemented that into each design?

Our company's ethos is centered around helping people live better and work smarter. With this people first approach, we designed each light to adapt to our human needs first - accomplishing tasks you want to get done, where you want.

NEW

Aim collection

Designed for doing

We designed each light to adapt to our human needs first - accomplishing tasks you want to get done, where you want.