Smart Design is a strategic design company that helps people live better and work smarter. We launch innovation platforms, redefine customer journeys, and create entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable, and relevant.
New York, New York
Core 77 Design Award
Fast Company Most Innovative Companies
Cooper Hewitt National Design Award
In recent days, the lines of where we work, play, relax, and eat have blurred. As a solutions based agency, we set out to design the Aim Collection to provide value within all of these life moments.
We spent a significant amount of time researching how people are getting things done and found that productivity is not limited to just a desk space at home. Our collection expands activities to many different locations within your existing space, while providing versatile transitions that serve to increase daily possibilities.
Our company's ethos is centered around helping people live better and work smarter. With this people first approach, we designed each light to adapt to our human needs first - accomplishing tasks you want to get done, where you want.