Analog Collection was born on a messy desk. Amidst post-its, product samples and paper scraps, Chris Granneberg imagined a happy task light to help him focus throughout the day. Inspired by his daughter’s legos and the soft, geometric shapes he’s returned to again and again, Chris began stacking 10cm cubes to form three friendly lights. From the obvious pop of color to the toy-like form, Analog is the embodiment of Chris Granneberg’s mission to bring joyful design to any space. Analog Task Light, the leader of the pack, is an unlikely task light that becomes the focal point of any desk – no matter how messy. Chris describes joy as an intangible feeling and this collection delivers just that.
Design year: 2022
Chris Granneberg found design when he needed it the most. After an arduous adolescence spent winding darker paths, he took a promising right turn when he remembered his long lost love for the arts. Dabbling in graphic design, Chris developed a portfo...
Long Beach, California
iF Product Design Award