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Chris Granneberg found design when he needed it the most. After an arduous adolescence spent winding darker paths, he took a promising right turn when he remembered his long lost love for the arts. Dabbling in graphic design, Chris developed a portfolio that landed him at Pratt with a roommate who introduced him to Industrial Design. Post graduation, Chris joined Karim Rashid's studio in NYC where he went from unpaid intern to Studio Director in just four years. In 2016, after a decade of the NYC grind, Chris set off for Los Angeles to start a family and launch his own studio, soon becoming an early Gantri collaborator. Always approaching design with optimism, he chooses to create the joy he lacked within his darkest days. Chris believes it is his duty as a designer to deliver joyful experiences in everyday products and refuses to settle for the mundane. Life is simply too short.
Long Beach, California
iF Product Design Award
Bright colors promote joy and I’m so drawn to that. I couldn’t live in a fully saturated room but I love pops of color like a drawing my daughter made or a plant in a yellow vase. These things help bring joy to the mundane things like plain white walls and my boring computer monitor.
As a dad you spend so much more time just playing and your creativity comes out in different ways. I’m surrounded by toys like legos that obviously inspired the Analog Collection. Overall, being a parent makes you so much more playful – authentically playful.
I’ve really become sick of all the “junk.” We overproduce so much in this world that I don’t want to make things unless they are going to feel meaningful and create long lasting joy. At this stage in my life I just want to be a good person who makes good things.