Made with joy
Analog Collection was born on a messy desk. Amidst post-its, product samples and paper scraps, Chris Granneberg imagined a happy task light to help him focus throughout the day. Inspired by his daughter’s legos and the soft, geometric shapes he’s returned to again and again, Chris began stacking 10cm cubes to form three friendly lights.
From the obvious pop of color to the toy-like form, Analog is the embodiment of Chris Granneberg’s mission to bring joyful design to any space. Analog Task Light, the leader of the pack, is an unlikely task light that becomes the focal point of any desk – no matter how messy. Chris describes joy as an intangible feeling and this collection delivers just that.
Designed by Chris Granneberg
Chris Granneberg found design when he needed it the most. After an arduous adolescence spent winding darker paths, he took a promising right turn when he remembered his long lost love for the arts. Dabbling in graphic design, Chris developed a portfolio that landed him at Pratt with a roommate who introduced him to Industrial Design. Post graduation, Chris joined Karim Rashid's studio in NYC where he went from unpaid intern to Studio Director in just four years. In 2016, after a decade of the NYC grind, Chris set off for Los Angeles to start a family and launch his own studio, soon becoming an early Gantri collaborator. Always approaching design with optimism, he chooses to create the joy he lacked within his darkest days. Chris believes it is his duty as a designer to deliver joyful experiences in everyday products and refuses to settle for the mundane. Life is simply too short.
