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Pavel Vetrov

Pavel Vetrov was born on the 1987 in the Ukraine. Read more

Red Dot

Q & A

What led you to become a designer?

Since childhood, I drew a lot and it turned out not bad for that time. Later, I began to study modeling and visualization software. I really liked it. For a long time I created interior design, but I knew that I wanted to create furniture, light, products. But I didn’t know how to do it and the world of design was not experienced for me. Studying this world, I gradually began to understand how it works and started doing it. Now we are creating design for about 30 companies and this number is always getting bigger.

Tell us about your studio/workspace

For eight years, my studio has been developing furniture design, lighting, products and interiors. We spend a lot of time analyzing our work in order to understand in which direction we will move tomorrow. What will be the next design? What benefits will it bring to people? How are trends changing and how do they affect design? All this in order to create a product that will be in demand for more than one year and will be in demand. We draw a lot of sketches and analyze them before proceeding with the design. We also strive to create a design with simple shapes and clean lines to get a clear design for everyone.

What inspires you (in design or in life)?

I often find inspiration in the architecture that surrounds us or surrounded us earlier. It's perfect for me! I also like to think and remember different fragments while listening to good music.

Studying this world, I gradually began to understand how it works and started doing it.